Paola Monica Dimaggio

With a graduation in Economic and Banking Sciences and a Master’s degree in Marketing and Business Communication, in 2000 Dimaggio began her twenty-year experience in retail. Her professional career begins in Esselunga, a leading Italian distribution company, starting as Marketing Specialist, then Junior Buyer in the Sales department and finally as Head of Private Brands. In 2016 she takes the opportunity to strategically approach the development of the Private Label division in Penny Market Italia, a very challenging and competitive context such as that of discount supermarkets where Private Labels play an important role customer’s offers. In July 2020 Dimaggio adds the role of Sustainability Coordinator for Italy with the aim of focusing the company even further on the sustainability path, with particular focus on the Private Lable as enabler of Penny Market’s commitment on such a strategic issue even from a business perspective.